To some degree, I think the decline started around 2000 in some of the things I was in bethel. 9/11 gave the corporation a temporary boost in enthusiasm and numbers. After that, the economic meltdown around 2008 didn't give any real boost to enthusiasm or numbers like I'd thought it might. WT still boasts about increases, but there is the increase in 'anointed' that they don't talk about, and decreases elsewhere that they try to whitewash.
Regarding their "Master Plan", the GB is completely reactionary. These are guys whose master plan was to build their headquarters on a toxic waste site. I think they're going to try to sell the buildings that would make them money and convince the sheeple to drive over to the halls in the low-rent neighborhoods.